Arjan Vreeburg (Logitech) takes the stage

"We now employ more software developers than hardware engineers"

Arjan Vreeburg is the Channel Lead for Western Europe (the Netherlands, Belgium and France) at Logitech. If CONTXT is showing us this year just how human the future of tech really is, then Arjan has a pretty good idea why. Logitech is proud to be one of the premium sponsors of this year’s event.

That’s quite the direct link to IT. With CONTXT hosted by two IT players and Whitemilk, some may assume Whitemilk and its AV partners are the odd ones out.

Arjan - Quite the opposite, I would say, you’re doing exactly the right things. The companies that can operate across both IT and AV, that can talk the talk and offer integrated solutions, are the ones that will come out on top.

You mentioned the growing role of services, particularly in monitoring and management. How does Logitech handle security in that context?

Arjan - We work closely with all the major platforms. For instance, we ensure that the information on our products doesn’t go anywhere it shouldn’t. If we store data in the cloud, it stays in Europe. We always aim to stay fully up to date with the latest security protocols—and ideally, ahead of the curve. A standout example is our Logi Bolt wireless technology for mice and keyboards, which creates secure Bluetooth connections.

How do you do that: being ahead of the curve?

Arjan - One thing worth knowing: Logitech now employs more software developers on staff than hardware engineers. That says a lot. These days, software enables hardware. It used to be the other way around.

This shift is complemented by decades of research into user interface and user experience. That’s one of our biggest strengths. We design products truly built around people. Take the new Rally Board, which allows users to flip orientation, helping them maintain eye contact—a crucial detail in video calls.

One of the central themes of CONTXT this year is: the future of technology is human. Sounds like that applies to Logitech’s philosophy too?

Arjan - The key is making complex technology simple. Simple to use, simple to manage, simple to install. Technology is becoming more complex, no doubt about it. But our approach keeps the end user top of mind at every step.

What do you think our meetings will look like in five years?

Arjan - Meetings will only get smarter and more advanced. Hybrid work is here to stay, but physical offices still play a big role. People want to meet in person—there’s a real need for human connection, and that’s not going away. AI can do amazing things and high-end tech is great, but we must balance their capabilities with fostering human interaction.

Let’s circle back to the product cycle. What is Logitech’s main sustainability focus?

Arjan - The monitoring and management phase is a fascinating one. That’s where models like Meeting Room as a Service come in, and we’re actively exploring pay-for-use models. Both aim to reduce waste while making life easier for the end user.

Every new product is designed with sustainability in mind. Repairability is key—products should not be replaced automatically when they reach the end of their economic life. In addition, we are exploring options like recycling materials, using recycled plastics, and embracing sustainability initiatives from our partners.

We do sell products. And yes, product innovation matters. But from a more holistic view, extending product lifespan is a growing priority. Alongside our partners, we are developing tools, solutions, and services that enhance actual usages periods while minimising resources impacts. 

Our ultimate goal is to remove as much complexity and burden from the end user’s shoulders as possible.